Fresh Couture by Moschino

Fresh Couture is a floral fruity 'Eau de Toilette' for women from Moschino. This playful, natural scent satirizes modern society, emphasizing that what matters is within, drawing comparisons between opulence and exclusivity alongside simplicity and abundance. Launched in 2015 by perfumer Alberto Morillas, its striking packaging resembles a multi-use spray, a daily cleaning product. The creative director stunned the world with this bold move, creating a powerful campaign that challenges societal focus on image over quality. With a burst of citrus notes like bergamot, mandarin and ylang-ylang, followed by a floral heart of raspberry, it finishes with a sensual woody base of ambroxan, patchouli and more.