Kérastase Potentialist Serum 90ml

Specifique Potentialiste is our universal hair care serum designed for unbalanced scalp. It improves scalp condition by preserving the protective barrier and addressing scalp imbalances. The scalp microbiome is a beneficial ecosystem of live bacteria naturally present on our skin and scalp, with scalp care becoming an increasing concern, reflected in a +79% increase in online searches related to scalp health. A healthy, balanced scalp is the foundation for beautiful hair, making scalp-focused products essential in salons, especially leveraging current social media conversations around scalp and hair health.