Sony Alpha 7 IV + FE 28-70mm + FE 50mm f/1.8 3-Year Warranty

The perfect hybrid for new creators. Experience stunning visuals with the full-frame retro-illuminated 33MP Exmor R CMOS sensor, offering fast readout, exceptional noise reduction, accurate color reproduction, and high sensitivity. Combined with the BIONZ XR processor, enjoy optimal image quality in high definition, even in low light. The retro-illuminated sensor provides a wide ISO range of 100-51200 (expandable to 50-204800 ISO), ensuring detail-rich photos with minimal noise day or night. The Alpha 7 IV also supports HEIF format alongside RAW and JPEG, delivering greater color depth for incredibly realistic landscapes and portraits. Capture 4K UHD 30p video with the S-Cinetone picture profile, utilizing the full sensor width for enhanced oversampling and a more natural, subtle gradation. With hybrid AI-powered autofocus, achieve lightning-fast and precise focus on subjects. The 4D Focus system covers 94% of your frame. AI detects eyes and faces, focusing with remarkable accuracy on humans, animals, or birds. Capture continuous images at up to 10 fps and record over an hour of 4K 60p video. Stabilize hand-held shots with the 5-axis image stabilization for photos and active mode stabilization for smooth 4K video. Connect via USB-C, Wi-Fi, and Bluetooth for seamless sharing, remote control, and photo editing using Imaging Edge apps.